Choosing KPIs is always a challenge – you want metrics that reflect the business, show the success of your marketing, and are manageable. As humans, we also love metrics that make us look good. However, metrics that make us look and feel good can frequently […]
Choosing what to measure the most important aspect of building great campaigns that drive nonlinear business results. If you’ve found someone who has cost per click as their be-all, end-all measurement, don’t walk… run! Your measurement plans should be somewhat unique to you as a […]
The care and keeping of an analytics implementation takes time and effort. Luckily, tag managers like Google Tag Manager have made this easy over the years – but while keeping the tags updated is one need, so too is making sure your Google Analytics (GA) […]